WHAT ARE DIGITAL TWINS?
Couture of All!
Digital twins represent precise digital replicas of physical garments. They go beyond static 3D models by incorporating data from multiple sources, enabling comprehensive insights into the garment's current condition, behavior, and potential future applications.
By leveraging 3D models, brands can generate high-quality, true-to-life images, videos, and interactive experiences such as digital fashion shows or virtual storefronts. The surge in gaming, virtual reality, augmented reality, and animation necessitates the use of digital twins.
Moreover, embedding metadata enables interactivity, linking to e-commerce platforms, material origins, or social media profiles. This holistic approach transforms fashion into a practical, consumer-centric domain, elevating both its accessibility and functionality beyond mere display.
Brands now have the opportunity to market their products in many creative ways thanks to hyper-realistic digital representation of their products, allowing them to market their products long before they need to physically produce them.
We believe the future of success for brands in 3D is to be in a “production ready” state by utilizing trusted 3D standards and trusted authentic digital garments.